Sync Surfseller with Shopify

Manage your catalogue, pricing, and inventory in Surfseller — and publish it directly to Shopify.
Your products, descriptions, and images stay perfectly synced, with Surfseller as your central hub.

Why Surfseller for Shopify Sellers:

Unlike connector apps that rely on Shopify to push data out to marketplaces, Surfseller works the other way around.
It’s the command centre where your entire catalogue lives — and from there, everything flows outward to Shopify, eBay, Amazon, Etsy, OnBuy, and more.

Surfseller is the master system: product data, descriptions, prices, and images originate in Surfseller.
Shopify acts as your storefront, automatically updated by Surfseller when changes occur.
All marketplace data stays consistent: same SKUs, titles, and pricing across every channel.
Stock updates flow both ways: Shopify orders reduce stock in Surfseller in real time.
Simplified operations: manage one catalogue, sync everywhere, no duplication or mismatched data.

How it Works

  1. Build your catalogue in Surfseller — add products, titles, attributes, prices, and images.
  2. Connect your Shopify store — authorise once for real-time sync.
  3. Publish to Shopify — Surfseller creates or updates products automatically.
  4. Stay in sync — any change in Surfseller (title, image, price, stock) instantly reflects in Shopify.

Shopify Integration Highlights

  • Create or update Shopify products directly from Surfseller
  • Push product data: titles, descriptions, bullet points, and SEO fields
  • Upload all associated images and media assets
  • Maintain SKU and variant structure consistency across marketplaces
  • Sync inventory both ways (Shopify ↔ Surfseller)
  • Channel-specific pricing rules and VAT management
  • Optional marketplace overrides for descriptions or pricing
  • Centralised order management and fulfilment updates
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